On the subject of technology, personally technology enables me communicate with friends and family that aren’t a short distance away. Technology enables society to live lives easier by communication with one-another without physical contact. This paves the way for sites such as americansingles.com, an online match-making industry. Online dating has become the thing of the present thanks to websites such as americansingles.com. Using their interface, I was able to simply connect to an extensive database of singles with only a few clicks of the mouse. From using this medium, I have been able to relate this website by means of “media” and “technology”. This website takes advantage of what technology has to offer as it provides users an easy-interactive layout where American’s can search to find anything ranging from their “true love” to a mere fling. Their services include hot-listing individuals, flirting, and exchanging personal information, all at the comfort of one’s computer. Through the website, I was able to learn about an individual without actually meeting them at all.
As an example, several members in our group made fake profiles on Americansingles.com and attempted to flirt with complete strangers in hopes of acquiring information about this topic. My character was very snobby, materialistic, and irresponsible. Within five minutes after signing up for an account, I received a message from Hism, who lives in South San Francisco. He requested a chat-room, thus, our conversation began. In order to stay in character, I tried to be rude, but flirty at the same time. Eventually, he revealed that the reason why he attempted to talk to me was because of my picture; I picked it out of Hotornot.com. He said he’s on the site often and would like to know if I would like to chat on a separate application, such as msn or yahoo. I talked to him a bit more and he told me that he would prefer not to meet up until he’s “comfortable” with our “relationship.” I found that to be surprising, assuming this is a dating site; many people would love to meet up and get serious. After chatting to him some more, I realized he’s really insecure. He responded to some of my questions, but ignored or changed the subject many things when he wouldn’t feel comfortable. For example, I asked him why did he choose americansingles.com, and his response was he just wanted a couple more friends, but refused to say why.
Technology has made our lives easier, but it has made some lives “virtual”. Many things can be avoided now. Why go see someone when one could just use the webcam? Why meet up by the coffee shop to talk while when one can chat online? Why go out and meet new people when one can sign up on a free dating site and choose one’s preferences? Technology is good to the extent that it is convenient, but not when it’s disrupting social lives.
The media plays a large portion in online dating. Americans wouldn’t be aware of online personals if it weren’t for billboards of ads across the highways, or countless commercials of singles moping about how they couldn’t find a companion until they became exposed to the online match-making industry. The media plays on the emotions of consumers such as Hism. They know that these people have a hard time socializing, thus, lacking in the dating department. An online dating site would allow them to pick and choose who they want to talk to. In addition, they can slowly warm-up to the person and it would not be as intimidating like it would in person. I’m not saying all dating sites are bad but it is wrong for advertisers to take advantage of their insecurity. Hopefully, people like Hism can meet someone who can teach them how to get rid of their insecurities.
In the online dating world, ideology was another term that came to mind when I went about my daily rituals of finding a relationship. Ideology is defined as the body of doctrine and beliefs that guides an individual or group of people. On americansingles.com, one of the main ideologies that existed was the importance of image over anything else. Through my experience, I soon discovered that no matter how ill-mannered one is, if they are physically attractive, then nothing else matters.
I spoke with Stewart from Florida last night. He informed me that he's currently in LA for the summer. Stewart revealed that the reason why he spoke to me in the first place was because of my appearance. "Because you're hot, I'd like that." After a couple minutes, he asked for my phone number so we can "chat it up" later. I refused but Stewart did not give up. I rudely told him off and he just laughed it off.
The ideology that image was valued more than anything else led me to another term to discuss, image. Americans today are obsessed with what they wear, how much they weigh, and how to make themselves stand out in a crowd. Americansingles.com encourages this ideology and emphasizes the importance of image to promote their services. Even in the media, viewers only see attractive people promoting the online dating scene. From my experience, my looks alone were enough to get me hot-listed 10 times, more than enough profile visits, and many message requests. The ideology here is that the more attractive one is the better chances they are going to have of success within this industry.