HDTV

While browsing HDTV brands for my dad I came across this LG HDTV at http://www.gadgetroad.com. It's catch line:“Beauty and the beast, you decide which is which,” is a meaning far more meaningful than a depiction of a Disney movie. For the Japanese rising brand LG, beauty and the beast, to me, is a representation of upgrading from the beast, the, ugly old televisions we’ve used for the past few decades, to beauty, the new HDTV televisions with crisp colors and slim bodies. Another idea I thought of in representing the quotation was that beauty and the beast can also represent the new generations of TV. Beauty is seen through the elegant looks, while the beast side is best demonstrated with the product having features that are capable to drive competitors off the market.



This advertisement also contains a fashionably implied woman. She has nothing to do with the TV, but somehow she makes the TV more glamorous than it actually is. With her in the picture and the silky blue dress she is wearing, it convinces me to personify the TV as something of elegance and class.

The skateboard image [on the right side] implies that sport fans can enjoy sport events on this extremly clear upgraded HDTV. On the right, crystal clear drama can be provided by LG [logo on top]

Another crafty way LG presents this TV is to have it display the company logo on the screen, but in two different settings. To me it also shows the company itself is an upgrade because it is seen at sports venues and at the top of city buildings as advertisements. It can also be seen as versatility, LG can cooperate in sports events as well as drama, tv shows, and so forth. LG itself is becoming a beast because it is becoming too good for competitors to compete.

LG also takes advantage of the the trend to upgrade. Many people upgrade from Ipod Shuffles to Nanos, The Playstation 3 60gb to the 80gb, and so on. Thus, the notion to upgrade to a newer, slimmer, "beast" televison is not out of the ordinary and within reach.